Every check runs against calibrated audiences relevant to SaaS. Each audience is audited against named ground-truth datasets. We add new ones every month.
Ground-truth dataset names below are illustrative of the categories we audit against. The complete, dated, source-cited audit record for each live cluster is on the validation page.
Founders, ops, growth at 5–50 person SaaS companies. Buy with their own card or a small budget. Fast yes, fast no.
Heads of Growth, RevOps, Marketing at Series B–C SaaS. Procurement layer but evaluate self-serve first. Care about integrations, security, support.
VPs, directors, IT decision-makers at 1,000+ employee orgs. Multi-stakeholder buying committees, RFP processes, security reviews.
Solo and 2–3 person SaaS founders. €0–50k MRR. Build in public. Buy yearly, never monthly. Allergic to enterprise sales motions.
Staff engineers, platform leads, tech-leads who pick tools their team uses. Read changelogs, distrust marketing, read docs before homepage.
CMOs, growth leads, content marketers at SaaS companies. Buy tools that reduce time-to-decision. Skim, then deep-dive on the one or two pages that matter.
CROs, AEs, VP Sales at SaaS companies. Buy tools that affect quota attainment. Demand integration with Salesforce, HubSpot, Outreach.
End-users at SaaS companies who self-onboard, hit aha moments, and decide whether to stick. The buyer in PLG is the user.
Independent operators serving SaaS clients. Buy tools that pass through to client work or scale their service capacity.
Investors and operators-in-residence evaluating SaaS opportunities. Read pitch decks, comparison docs, and competitive analyses.
Engineers who pick infrastructure SDKs, payment APIs, auth providers. Care about SLA, latency, and pricing predictability over UI.
Operators, ops leads, and non-technical builders. Buy tools that let them ship without engineering. Care about templates and time-to-first-value.
We prioritise the next audience based on what founders actually run checks against. If yours isn't on the list, tell us and it goes in the queue.