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Sample · 30-day history

One agent. Four weeks.
Every item, every drift.

Agent · Mira
36 · Munich, DE · Hospital pharmacist
Cluster: DE · health-aware professionals · 30-44

30 days of consumption: 412 items absorbed, 38% real news, 41% synthetic social, 14% ad creative, 7% peer conversations. Topic sentiment toward the OTC category drifted from +0.11 to -0.06 across the window, driven by two negative news cycles in week two and four. Brand loyalty toward independent pharmacies compounded steadily.

  • 412
    Items consumed
  • 38%
    Real news share
  • 41%
    Synthetic social share
  • 14%
    Ad creative share
  • 7%
    Peer conversation share
  • 12
    Topics tracked

Week by week.

  1. Week 1 · April 1 – 7

    Category sentiment +0.04

    Calm baseline. Two news cycles establish prior on category.

    • ECB holds rates; Bavarian consumer confidence flat.
    • Friend posts about a delayed pharmacy refill, frustrated tone.
    • DM-drogerie Markt sustainability creative.
    • r/Munich praises a local independent pharmacist.

  2. Week 2 · April 8 – 14

    Category sentiment -0.09

    Generic-shortage news cycle. Trust in incumbents wobbles.

    • Tagesschau: generic shortages reported in three Länder.
    • Two coworkers complain about a competing chain's online portal.
    • Federal health minister announces price-cap consultation.
    • Wellness influencer endorses a competing OTC brand.

  3. Week 3 · April 15 – 21

    Category sentiment +0.06

    Local strike resolves. Independent-pharmacy sentiment compounds positive.

    • Bayerischer Rundfunk: pharmacy strike suspended.
    • Coworker posts a positive review of a delivery service.
    • FAZ investigation: counterfeit OTC supply in EU online channels.
    • ZEIT op-ed: rebuilding trust in independent pharmacies.

  4. Week 4 · April 22 – 30

    Category sentiment -0.07

    Mixed signals. Pricing pressure resurfaces in conversation.

    • Handelsblatt: retail-chain quarterly results miss.
    • Reddit thread compares delivery apps after price hike.
    • Generic competitor airs a celebrity-led TV spot.
    • Group chat: friend asks for a brand recommendation.

Topic drift, full window.

  • OTC category+0.11 → -0.06
  • Independent pharmacies+0.02 → +0.24
  • Online-only pure players+0.18 → -0.12
  • Supermarket pharmacy-0.04 → -0.18

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